Realeflow is an all-in-one real estate software platform designed to help investors streamline every aspect of the deal process—from lead generation and deal analysis to marketing and rehab planning. With over 140 million property records, rehab estimating tools, CRM features, and automated marketing options, Realeflow is a powerful resource for both beginner and experienced investors.
Deal Management and Lead Generation Tools
One of Realeflow’s biggest strengths is its ability to manage deals from start to finish. Users can filter leads, run comps, analyze properties, and even generate rehab estimates using tools like Hammerpoint. The platform also includes a built-in CRM to organize contacts and deals efficiently while supporting team collaboration.
Realeflow helps you identify motivated sellers by filtering property data by equity, ownership status, tax liens, and more. Their LeadPipes tool allows you to target absentee owners, cash buyers, and distressed properties—helping you build highly targeted lead lists quickly.
Hammerpoint: Realeflow’s Rehab Estimator
Hammerpoint is a built-in repair estimator that lets you walk through a property and calculate material and labor costs on the spot. This tool is especially useful for flippers and rehabbers who want fast, line-item repair estimates without needing a contractor.
It’s fully integrated with Home Depot’s database, so investors can estimate costs for flooring, plumbing, paint, and more—making it easy to generate a full rehab plan in minutes. You can also take notes during property walkthroughs and save custom repair templates.
CRM and Automation Capabilities
Realeflow includes a CRM system built for real estate. It lets you manage contacts, schedule follow-ups, track communication, and create workflows to automate repetitive tasks. This system is useful whether you’re working solo or managing a team.
The automation features include email autoresponders, SMS drip campaigns, and integration with third-party platforms. This allows investors to stay in touch with prospects and leads without manual effort. For similar automation tools, check out our overview of FreedomSoft automation features.
Direct Mail Marketing and Custom Websites
Realeflow enables you to run highly targeted direct mail campaigns using pre-written templates. You can customize letters and postcards, and even add handwritten fonts for a personal touch. This feature is great for reaching distressed sellers, absentee owners, or probate leads.
You can also build your own real estate website using the platform’s drag-and-drop builder. These sites are designed to capture leads and can be integrated with your CRM and direct mail outreach for seamless follow-up.
LeadPipes: Nationwide Data and Property Filters
The LeadPipes system gives you access to detailed property and homeowner data on over 148 million U.S. properties. You can filter leads by mortgage info, ownership status, equity percentage, and more. This makes it easy to build lists for skip tracing, cold calling, or direct mail campaigns.
If you want another lead gen option to compare, see our review of software tools for wholesaling real estate deals.
Integrations and Team Collaboration
Realeflow supports multiple integrations with marketing platforms and CRM tools. You can automate your workflow from lead capture to deal close using autoresponders, drip campaigns, and lead scoring systems. The dashboard also allows you to track team performance, manage shared calendars, and store important deal documents in a virtual filing cabinet.
This level of coordination is ideal for growing businesses, especially those handling multiple deals or operating across markets.
Pricing Tiers and Plan Options
Realeflow offers three pricing levels:
- Lite Plan – $75/month: Includes nationwide data, CRM tools, and Hammerpoint rehab estimator
- Pro Plan – $125/month: Adds team collaboration features, lead funnels, and more advanced filters
- Team Plan – Custom Pricing: Designed for businesses that need user permissions, custom branding, and high lead volume
Annual subscribers get two months free, making this one of the more competitively priced all-in-one platforms available.
Final Verdict
Realeflow delivers a well-rounded software solution that helps real estate investors streamline acquisition, analysis, marketing, and rehab planning. Its deep property data, automation workflows, and repair estimating features make it especially useful for flippers, wholesalers, and deal-makers looking for end-to-end functionality.
If you want a platform that does more than just CRM or comps—and you're looking to build a repeatable system—Realeflow is definitely worth a closer look.
Real Estate Investors: Discover the Power of All-in-One Realeflow Software
Realeflow is a complete solution built to help real estate investors streamline their business — from lead generation to deal management and marketing.
At Wholesaling Houses Info, we break down all the pros and cons so you can see if Realeflow is the right fit for your investing strategy.
➤ Click here to read the full Realeflow review and find out how it can help you grow faster and work smarter.
Have questions or insights? Drop a comment below — I read every one and respond when I can. Let’s talk real estate wholesaling.